PAP Home-Care Whitening

Pain-free whitening with superior efficiency

Consumers Professionals

The Smilepen® Power formula

Developed by dentists

Going beyond, Smilepen® has innovated an exceptional blend of PAP, hydroxyapatite, and hyaluronic acid. This pioneering composition, a manifestation of “triple power” called PAP power formula, not only ensures heightened teeth whitening but also fortifies and reinforces the tooth structure. Smilepen® whitening products are safe to use and 100% pain-free, no irritations. Due to strontium’s chemical similarity to calcium, it can assist in remineralizing teeth due to calcium loss.

Up to 14 shades whiter

Smilepen® teeth whitening gel incorporates a variety of ingredients to enhance the whitening experience. While replacing HP as an oxidant is responsible for the most substantial improvements to whitening technologies, the inclusion of hydroxyapatite, a nanoscale powder, is crucial. Hydroxyapatite ensures saturation with the mineral apatite to prevent demineralization and softening of enamel. Apatite is a naturally occurring building block that gives teeth and bones their strength and can remineralize and restore tooth enamel. This combination of ingredients contributes to achieving up to 14 shades whiter teeth.

No influence on tooth sensitivity

Treatment with peroxides may require a gum shield to avoid damage during treatment, often leading to bleaching of the gums, as well as blistering, irritation, and hypersensitivity. This is due to the mechanism by which peroxide functions to bleach, which is via the production of free radicals and more specifically ROS. The enamel-building properties of Smilepen® teeth whitening gel are further supported by other enamel-preserving ingredients such as strontium citrate, which is a common dietary supplement for bone health. Aside from ingredients that help protect enamel and remineralize teeth, there are also other ingredients aimed at treating diseases and bacterial infections, which include more common oral conditions such as periodontal disease.

The differences between conventional peroxide whitening and PAP power formula

Smilepen® PAP Power formula

  • Acts more specifically on the discoloration molecules
  • Only brightens the tooth structure
  • Hyaluronic acid for gum care
  • Calcium for tooth strengthening
  • No sensitive teeth
  • Hexametaphosphate for less plaque
  • Strengthens the enamel with hydroxyapatite

Conventional peroxide products

  • Can cause potential issues when used incorrectly
  • Tooth sensitivity
  • Enamel changes
  • Gums irritation
  • Softens the tooth enamel

Available products

Power whitening strips kit


7 × 2 Smilepen Power whitening strips + Power whitening mouthpiece

  • Maximum whitening results
  • Only 15 minutes a day — for 7 days
  • Clinically proven effectiveness
  • The strongest PAP whitening
  • Pain-free — strengthens the tooth substance

Power whitening gel kit


3 × Smilepen® Power whitening gel + 1 × Care gel + Power whitening mouthpiece

  • Up to 70% whiter teeth
  • Clinically proven effectiveness
  • The strongest PAP whitening gel — up to 14 levels of whiter teeth in 7 days
  • Pain-free — strengthens the tooth substance
  • Visible results from the first application

Power whitening strips


14 × 2 Smilepen® Power whitening strips

  • Super easy to use
  • Strongest whitening strips with PAP Power formula — whiten teeth by up to 8 shades in just 7 days
  • Gentle and caring
  • Pain-free
  • Also acts as refill for the Power whitening strips kit

Power whitening gel refills


3 × Smilepen® Power whitening gel



Instant teeth whitening serum — Whitening filter for your teeth

  • Provides instant results — fastest to use
  • Color correction technology
  • Non-abrasive teeth whitening
  • Make-up for your teeth

Clinical studies prove our success

  • Teeth whitening up to 70%
  • Reduces plaque up to 60%
  • Rated “Excellent” gentle & safe bleaching gel by Dermatest
  • 100% painless whitening, no irritations